Heinz has become a popular household brand here in Singapore. Though it is not a local company, Heinz can be found in many Singaporean kitchens from ketchup to cheese, pickles and hot dogs. Heinz is an American company headquartered in Pennsylvania. The company was founded on 1888 by Henry Heinz.
The company manufactures thousands of food products with their plants over six continents. Their products are available in more than two hundred countries and territories. In fact, the company claims that they have one hundred fifty companies that are number one or number two brand around the world.
Here are things (including the latest news about Heinz) that we need to know:
- Brands: Since 1896, Heinz used slogan “57 Varieties”. This was inspired by shoe advertising. Henry Heinz chose “57 Varieties” even though the company manufactures more than sixty products at that time. It is important that we know some of its brands. Heinz brands include Bagel Bites, Complan, Daddies, Farex, Greenseas, HP Sauce, Heinz, Jack Daniel’s, Ore-Ida, T.G.I. Friday’s, Wight Watchers, Watties, Wylers and many more.
- International presence: It was mentioned earlier that the company is headquartered in Pennsylvania. Factories are also present in other locations like Arizona, California, Florida, Idaho, Iowa, Massachusetts, Ohio, Oregon and South Carolina. There are also factories in Australia, Canada, India, Netherlands, Philippines, United Kingdom and China. Though there is no factory in Singapore, we feel abundant.
- 21st Century: As of 2012, the company’s revenue was already US$11.64 billion with operating income of US$1.45 billion. As of 2013, the total assets of the company were US$ 12.93 billion. The Chief Executive Officer is Bernardo Hees. It has at least thirty two thousand employees.
On February 14, 2013, Heinz was purchased by 3G Capital, a Brazilian investment firm and Berkshire Hathaway, a company owned by Warren Buffet for $23 billion. The ownership is equally divided among the two companies. On March 25, 2015, Kraft finally announced its union with Heinz. Of course, 3G Capital and Berkshire Hathaway arranged the deal worth $28 billion. Kraft Heinz Company will be the world’s fifth largest food company.
The merger will intensify the availability of long-time essentials in Singaporean kitchens like Oscar Mayer lunchmeats, Miracle Whip spreads, Smart Ones diet foods and Ore-Ida potatoes. Customers will not see any major changes with this new merger. Further deals are being talked about Heinz and Kraft. The deals will be finalized towards the second half of this year.
We have to see what this new merger brings but hopefully it is for the best.